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This book presents case material on modern small business enterprises, in the form of novel Profiles. These are constructed on a consistent basis for seventeen small firms, using a modern framework drawn from business strategy and industrial organization. Each Profile shows how an entrepreneur has tried to achieve a competitive advantage in the marketplace by fighting against the forces of 'extended rivalry': market competitors, buyers, suppliers, substitutes and potential entrants. As well as looking at competitive and defensive strategies, the book extends analysis to financial structure, including discussion of reasons for cash flow problems and problems associated with excessive 'gearing'.
"Pulling Customers Back To Small Business" teaches you how to effectively gain and manage loyal customers. Customer loyalty plays an important role in business success today. This business guide was written to provide adequate information and guidance on how to increase your customer base substantially. It contains practical information and instructions on how to efficiently manage your business in the most customer-friendly way. By reading the well-articulated chapters of this guide, you will have at your fingertips all the information you need to gain more customers and ultimately grow your gross sales.
Los Angeles is a place of movie stars and fast cars and people who are too rich and people who are too poor. An area of freeway chases and drive-bys and death. But there's another L.A., one where warmth and humor and humanity pervade. Where a tacqueria sign declares: "One cause, one people, one taco."
This L.A. is a place where random acts of generosity and goodwill improve the lives of the community. Any Small Goodness is a novel filled with hope, love, and warmth.
In clear, easy-to-grasp language, the author covers many of the topics that you will need to know in order to launch and run a successful business venture.
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Sydney Businesses for Networking