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The Biotech Business Handbook

RRP $684.99

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Dr. Michael G. Pappas has distilled in this remarkable, nearly 500-page ring-bound handbook over twenty years' experience as a research scientist at the bench, a senior manager wrestling with day-to-day business problems, and as a consultant providing critical expertise to small-to-medium size biotechnology firms and the federal government. The result is a gold mine of information about the industry and a solid foundation for starting and managing a new business in the biotechnology segment of the healthcare industry. On the business side, The BioBusiness Handbook illuminates how the individual parts of a company interact and work together and discusses in detail the stages and methods of product development, the secrets of quality control and assurance, how biotechnology products are marketed, the inside story on regulatory compliance, and navigating the new drug approval process.
On the science side of the business, Dr. Pappas devotes almost forty percent of the book to summarizing and explaining the emerging technologies that will dominate future developments in the next ten years, among them, advances in gene therapy, transgenesis, artificial tissues and organs, diagnostics, bioremediation, nucleic acid probe assays, the human genome initiative, and vaccine, drug, antisense, and third-strand therapies.
The BioBusiness Handbook contains over 1100 references to books, periodicals, and scientific journals (including 1994 references) that will round out your knowledge and make you an expert in the business of biotechnology. To receive a detailed brochure about this unique resource, please check the information box on the order form.


Scrapbooking As A Business

RRP $13.99

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Scrapbooking has been around for years. Teenage girls have taped prom tickets to notebook pages and written their memories of the evening along with pictures and other mementos. We arrange photos into albums and perhaps label them with dates and other information. Scrapbooking as we now know it got its official start in 1980 by the Christensen family in Utah. These pioneers went on to launch the hugely successful company Keeping Memories Alive. It's been almost 25 years, but the scrapbook industry continues to grow at an exponential rate. And these past four years have really seen a growth spurt! In the last several years, scrapbooking has taken on a new life. No longer are these albums simply photos and labels or a couple of prom tickets taped to a page. Now they are elaborately styled memory books with fancy embellishments and features. Some people consider scrapbooking an art form, and when you look at some of these pages, you might just agree. Scrapbooking has blossomed into a billion dollar business. In fact, the latest figures reveal that it's now a $2.55 billion per year business - and that's only in the U.S.! If true figures were to be told, the amount would certainly be well over $5 billion. Many people are cashing in on the craze by starting their own scrapbooking businesses. There are many, many ways to make money if you love to scrapbook. The appeal of starting this type of business is easy to see. You can operate your business out of your home. You set your own hours working whenever you want. Satisfaction can be derived from the creativity that you can display. But perhaps the biggest advantage of starting your own scrapbooking business is that it can be done for a relatively small start-up investment. There are hundreds of places online that offer you the opportunity to pay them to show you how to start this type of business and some of them can be beneficial. However, all you really need to have is a love of scrapbooking and the desire to succeed by doing what you love. What we've done with this book is compile tips and tricks from people who've successfully started their own scrapbooking business. You'll learn so much in these pages: how to name your business, what supplies you'll need, what to charge for your services, marketing your business, and finding creative ways to get your name out there. You can pursue this business in many different ways. You can create pages for other people, you can sell scrapping supplies, or you can become a consultant for others teaching them how to do their own scrapbooks. Whichever route you choose, scrapbooking can be profitable and fun! Many people think the only way to build a business in the scrapbooking world is by opening a retail store - not true! There are more than a dozen other ways you can make a living in this industry and some of them are much more profitable than retail! Let's look at your e-book "SCRAPBOOKING AS A BUSINESS"!


Small Business Marketing In A Week

RRP $19.99

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Marketing your small business just got easier

It's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job,

there's no customer to serve and the product or service becomes redundant.

Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time.

You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps needed

to make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in.

You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability.

- Sunday: Preparing the ground

- Monday: Attracting the right type of customers

- Tuesday: Keeping your customers longer

- Wednesday: Increasing customer loyalty and purchasing frequency

- Thursday: Increasing the value of your sales

- Friday: Getting new clients and better clients, faster

- Saturday: Measuring and managing your marketing activities

About the Author

John Sealey has run his own small business for over 13 years, providing marketing services to a wide variety of SMEs. He is an acknowledged expert in local internet and mobile marketing.


A Small Person Far Away

RRP $20.99

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Partly autobiographical, this is the third title in Judith Kerr's internationally acclaimed trilogy of books following the life of Anna through war-torn Germany, to London during the Blitz and her return to Berlin to discover the past… Berlin is where Anna lived before Hitler, when she was still a German child; before she spoke a word of English, before her family had all become refugees. Long before her happy new existence in London. But Mama is there, dangerously ill. Anna is forced to go back, to deal with questions of life and death, to face old fears, and to discover the past which she has so long shut away.


Vitello Becomes A Businessman

RRP $13.99

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A charming, funny adventure with the irrepressible mischief-maker Vitello Vitello sets out to make a million pounds with the help of his friends Max and Harry, and the little squirt William. But what are the four businessmen going to sell? And does Vitello have a nose for business or just for trouble? Vitello lives in a terraced house by a ring road with his mum, where the traffic is noisy and his friends are annoying. He's had other adventures and been in other scrapes too. Kim Fupz Aakeson is known for his quirky, honest, humorous, and wonderful picture books and biting young adult fiction. He has written more than 80 books for children and adults and won numerous awards. He is also known for being a prolific screenwriter.



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