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The Birth Of A Business

RRP $13.99

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In The Birth of a Business: Life and Times of a Start-up, you will find practical ideas to use in your start-up business. It is a true story of a ten-year odyssey of a small business that was started after the author completed business school. This is the book I wished I had read before starting a business. Contains Christian references and Bible verses.


The Business Of Electronics 2013

RRP $302.99

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Electronics is an ever-changing field with an entrepreneurial spirit and a rich history, populated by some of the world's most famous companies and personalities. The Business of Electronics details the field's complex ecosystem in all its trials and tribulations. It looks at companies such as Apple, IBM, Samsung, and Nokia, as well as now-extinct companies such as Honeywell Bull (France) and Sinclair Computers (UK) that contributed to technology and business. Sethi shows us how a handful of US companies led the charge in designing equipment that could make millions of small, reliable components; how Nokia started in the timber business; the history of inventors like J.C. Bose, a pioneer in radio communication (who inadvertently made Guglielmo Marconi famous); and why there are numerous companies and creators that never made it or that we have never heard of. This all-encompassing book not only explores the vibrant history of electronics, it uses case studies to examine the companies and people that made history and explain how we ended up where we are today.


Small Business Marketing In A Week

RRP $19.99

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Marketing your small business just got easier

It's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job,

there's no customer to serve and the product or service becomes redundant.

Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time.

You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps needed

to make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in.

You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability.

- Sunday: Preparing the ground

- Monday: Attracting the right type of customers

- Tuesday: Keeping your customers longer

- Wednesday: Increasing customer loyalty and purchasing frequency

- Thursday: Increasing the value of your sales

- Friday: Getting new clients and better clients, faster

- Saturday: Measuring and managing your marketing activities

About the Author

John Sealey has run his own small business for over 13 years, providing marketing services to a wide variety of SMEs. He is an acknowledged expert in local internet and mobile marketing.


A Few Small Details

RRP $18.99

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A Few Small Details is anything but small and few, and in a way is not at all about details either, but more about the big picture of life and design. Academic, esoteric, amusing and on occasion profound, this book is a collection of lectures, conference presentations, essays and published articles by an author who has lived by design, as a professor and professional, and as a traveler to many countries on the globe. If there is any purpose to this book, it is to acknowledge the value of ideas, big and small, that inform the creative process. Hopefully, it is also an inspiration to students, teachers, designers and writers, as well as thanks and a wink to all of the colorful characters whose existence in the author's life have somehow influenced these excursions.


Managing Global Business Strategies

RRP $304.99

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Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct Investment (FDI) and as a direct consequence both nation states are reshaping the way global business is conducted and the way investment decisions are made. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. Geographical distance is no longer a barrier between nations; however, the challenges of ethnic diversity in domestic markets are multiplied by the difficulties of delivering goods and services into global markets with different cultures and languages. This book examines the issues associated with undertaking global business in complex and knowledge related markets.

  • Written by highly knowledgeable and well-respected practitioners and academics in their field
  • Provides practical insight and realistic answers to global and strategic problems
  • Progressive constructs of trends and thoughts to take the reader from the current paradigm to the broader yet application-specific view of global business



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Sydney Businesses for Networking Books

Networking Business Women Powerful Women Business Events
Networking Events Small Business Network Women Women Success

Sydney Businesses for Networking

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