In The Birth of a Business: Life and Times of a Start-up, you will find practical ideas to use in your start-up business. It is a true story of a ten-year odyssey of a small business that was started after the author completed business school. This is the book I wished I had read before starting a business. Contains Christian references and Bible verses.
Electronics is an ever-changing field with an entrepreneurial spirit and a rich history, populated by some of the world's most famous companies and personalities. The Business of Electronics details the field's complex ecosystem in all its trials and tribulations. It looks at companies such as Apple, IBM, Samsung, and Nokia, as well as now-extinct companies such as Honeywell Bull (France) and Sinclair Computers (UK) that contributed to technology and business. Sethi shows us how a handful of US companies led the charge in designing equipment that could make millions of small, reliable components; how Nokia started in the timber business; the history of inventors like J.C. Bose, a pioneer in radio communication (who inadvertently made Guglielmo Marconi famous); and why there are numerous companies and creators that never made it or that we have never heard of. This all-encompassing book not only explores the vibrant history of electronics, it uses case studies to examine the companies and people that made history and explain how we ended up where we are today.
Marketing your small business just got easier
A Few Small Details is anything but small and few, and in a way is not at all about details either, but more about the big picture of life and design. Academic, esoteric, amusing and on occasion profound, this book is a collection of lectures, conference presentations, essays and published articles by an author who has lived by design, as a professor and professional, and as a traveler to many countries on the globe. If there is any purpose to this book, it is to acknowledge the value of ideas, big and small, that inform the creative process. Hopefully, it is also an inspiration to students, teachers, designers and writers, as well as thanks and a wink to all of the colorful characters whose existence in the author's life have somehow influenced these excursions.
Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct Investment (FDI) and as a direct consequence both nation states are reshaping the way global business is conducted and the way investment decisions are made. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. Geographical distance is no longer a barrier between nations; however, the challenges of ethnic diversity in domestic markets are multiplied by the difficulties of delivering goods and services into global markets with different cultures and languages. This book examines the issues associated with undertaking global business in complex and knowledge related markets.
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